本书在跨文化沟通理论和分析框架下对中国商务文化的背景、现象、渊源、具体表现进行解读和分析，对在中国进行商务活动中所遇到的文化问题提供实务操作的讲解和指导。主要内容包括中国文化概要、跨文化沟通理论和实践、中国商务文化解读、中国商务礼仪和规范、在中国进行商务活动的背景和模式等内容。

Part Ⅰ Theories and Practices in Cross-cultural Communication
1 Culture and Communication
1．1 Culture
1．1．1 The definition of culture
1．1．2 The basic function of culture
1．1．3 The characteristics of culture
1．1．4 The determinants of culture
1．2 Communication
1．2．1 The definition of communication
1．2．2 Characteristics of communication
1．2．3 The classification of communication
1．2．4 Verbal communication
1．2．5 Nonverbal communication
1．2．6 Communication styles
1．2．7 Intercultural communication
2 The Importance of Business Culture in Doing Business
2．1 The Definition of Business Culture
2．2 Elements （Factors） of Business Culture
2．3 Business （Negotiation） Process and Tactics
2．3．1 Business （Negotiation） process
2．3．2 Business （Negotiation） tactics
2．4 Cultural Differences Affecting Business （Negotiation）
3 Cultural Shock，Theories and Analytical Frameworks
3．1 Cultural Shock
3．1．1 Characteristics of cultural shock
3．1．2 Causes of cultural shock
3．1．3 Stages of cultural shock
3．1．4 Managing cultural shock
3．2 Theories and Analytical Frameworks
3．2．1 Hofstede's cultural dimension
3．2．2 Trompenaars' s cultural dimension
3．2．3 Edwards T．Hall's cultural dimension
3．2．4 Kluckhohn and Strodtbeck's Value Orientations
4 Cultural Differences Analysis
4．1 Cross-culture Similarities and Differences
4．1．1 Similarities across cultures
4．1．2 Differences across cultures
4．2 Cultural Differences in Selected Countries
4．2．1 United States of America
4．2．2 Japan
4．2．3 Russia
4．2．4 France
4．2．5 Germany
4．2．6 Saudi Arabia


Part Ⅱ Getting to Know More about the Chinese Culture
5 Roots of Chinese Culture
5．1 Chinese Mythology
5．1．1 Roots of Chinese mythology
5．1．2 Common themes in Chinese mythology
5．1．3 Features of Chinese mythology
5．2 Chinese Philosophy and Religion
5．2．1 Confucianism
5．2．2 Taoism
5．2．3 Buddhism
5．2．4 Their relationship
5．3 Values， norms and some core concepts in Chinese Culture
5．3．1 The characteristics of the Chinese culture
5．3．2 Manifestations of the characteristics of the Chinese people
5．3．3 Attitude to take


Part Ⅲ Understanding Chinese Business Culture
6 Collectivist Culture in China
6．1 Prevalence of Collectivism
6．2 The Core Beliefs in Chinese Collectivist Culture
6．2．1 Group
6．2．2 Loyalty
6．2．3 Guanxi
6．2．4 Face issues
6．3 Guideline
7 Hierarchical Culture in China
7．1 High Power Distance in China
7．1．1 Social strata and social mobility
7．1．2 Organizational structure
7．1．3 Communication flows
7．2 Symbols of Power in China ：
7．2．1 Education and profession
7．2．2 Family connections
7．2．3 Age
7．2．4 Gender
7．2．5 Language，dialect and accent
7．2．6 Attire
7．2．7 Titles
7．3 Guideline
8 High-context Communication in China
8．1 Preference for High-context Communication
8．2 Characteristics of High-context Communication in China
8．2．1 Implicit and indirect communication
8．2．2 Nonverbal communication emphasis
8．2．3 Favoring indirect and circuitous reasoning
8．2．4 Relying on intuition and trust
8．2．5 Adhering to the spirit of the law
8．3 Guideline


Part Ⅳ Chinese Business Etiquette and Social Protocol
9 Etiquettes in Business Meetings
9．1 The Etiquette
9．1．1 The concept of etiquette
9．1．2 The function of the etiquette
9．2 International Business Etiquettes
9．2．1 The importance
9．2．2 The concept and characteristics
9．2．3 International business etiquette rules
9．3 Preparation of the Meeting
9．3．1 Meeting appointments
9．3．2 Seat arrangement
9．4 Manners about Receptionists
9．5 Business Dress
9．5．1 Different dress for different time
9．5．2 Different dress for different gender
9．6 Exchanging Business （Visiting） Cards
9．6．1 When offering business cards
9．6．2 When receiving business cards
9．7 Address Your Business Counterpart
9．8 Conversation
9．8．1 Welcome topics of conversation
9．8．2 Topics to avoid
9．8．3 Matters to attention
10 Etiquettes in Business Negotiation
10．1 The Preparation of Negotiation
10．1．1 The purpose and requirements
10．1．2 The basic content
10．1．3 Method of investigation
10．2 Candidates
10．3 Use Good Translators and Interpreters
10．4 Matters Need Attention
10．5 Price
10．6 Contracts
10．7 When Negotiate with Chinese
11 Etiquette in Business Office
11．1 Communication and Conversation
11．1．1 Medium of communication
11．1．2 Conversation
11．2 Hierarchical Relations
11．2．1 Relation with superior
11．2．2 Relation with colleague
11．2．3 Relation with subordinate
11．3 Work Environment
11．3．1 Desktop environment and psychological environment
11．3．2 Layout and decoration
12 Etiquette in Business Dining and Gift
12．1 Etiquette in Business Dining
12．1．1 Seating arrangement
12．1．2 Table manners
12．1．3 Wine
12．2 Etiquette in Business Gift
12．2．1 Giving gifts
12．2．2 Accepting gifts
References