本书包括三大部分:商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。
体验商贸交流过程
锤炼商贸交流技能
培养商务写作意识
1 Layouts & Components of BE Letters
1.1 Laying Out Business English Letters
1.2 Understanding the Essential & Optional Components of BE Letters
1.3 Addressing an Envelope
2 Asking to Establish Business Relations& Replies
2.1 Experience & Practice
2.2 Communicating & Writing Skills
2.3 Writers' Workshop : The Process of Writing
3 Credit Enquiries & Replies
3.1 Experience & Practice
3.2 Communicating & Writing Skills
3.3 Writers' Workshop: Businesslike Poise & Formal Style
4 Enquiries & Replies
4.1 Experience & Practice
4.2 Communicating & Writing Skills
4.3 Writers' Workshop: Opening & Closing a Letter
5 Quotations, Offers & Counter-offers
5.1 Experience & Practice
5.2 Communicating & Writing Skills
5.3 Writers' Workshop : Proposition vs Counter- proposition ( 1 )
6 Orders & Replies
6.1 Experience & Practice
6.2 Communicating & Writing Skills
6.3 Writers' Workshop: Textual Development of Letters (2)
7 Payment & Replies
7.1 Experience & Practice
7.2 Communicating & Writing Skills
7.3 Writers' Workshop: Textual Development of Letters (3)
8 Shipment & Replies
8.1 Experience & Practice
8.2 Communicating & Writing Skills
8.3 Writers' Workshop: Principles for BE Writing
9 Packing & Replies
9.1 Experience & Practice
9.2 Communicating & Writing Skills
9.3 Writers'Workshop: Concreteness vs Abstractness
10 Insurance & Replies
10.1 Experience & Practice
10.2 Communicating & Writing Skills
10.3 Writers' Workshop: Qualities of Effective Sentence Writing
11 Claims & Adjustments
11.1 Experience & Practice
11.2 Communicating & Writing Skills
11.3 Writers' Workshop: Create an Appropriate Tone
12 Agency
12.1 Experience & Practice
12.2 Communicating & Writing Skills
12.3 Writers' Workshop: Conciseness & Simplicity
13 Social Letters
14 Memorandums
15 Business Reports
Appendixes
References