本书以跨境电子商务运营流程为设计主线，各单元含Warming-up、Listening、Reading、Speaking、Writing、Workshop 六个模块。本书旨在提升学生的跨境电子商务英语的听、说、读、写、译等各项技能，培养学生运用英语进行跨境电子商务运营的综合能力。本书可作为职业院校商务英语、国际贸易、跨境电子商务等相关专业的专业课教材，也可供对跨境电子商务感兴趣的读者参考。

华灵燕，2003年就读于天津财经大学，2007年以年级第一的成绩保送本校研究生，2010年毕业后就职于台州科技职业学院，多年从事商务英语、跨境电商、关务等课程教学，2020年负责商务英语专业建设，2022年接手新设电子商务专业建设。

目录
Unit 1 Choose a Platform ·······································································.001
Warming-up ·······················································································.001
Listening ··························································································.002
Reading ····························································································.002
Speaking ··························································································.009
Writing ····························································································.010
Workshop ·························································································.011
Unit 2 Select a Business Model ·······························································.012
Warming-up ·······················································································.012
Listening ··························································································.013
Reading ····························································································.014
Speaking ··························································································.020
Writing ····························································································.021
Workshop ·························································································.021
Unit 3 Find the Perfect Product ·······························································.023
Warming-up ·······················································································.023
Listening ··························································································.024
Reading ····························································································.025
Speaking ··························································································.030
Writing ····························································································.030
Workshop ·························································································.031
Unit 4 Source in China ··········································································.032
Warming-up ·······················································································.032
Listening ··························································································.033
Reading ····························································································.034
Speaking ··························································································.038
Writing ····························································································.039
Workshop ·························································································.040
Unit 5 Set up Your Store ········································································.042
Warming-up ·······················································································.042
Listening ··························································································.043
Reading ····························································································.044
Speaking ··························································································.049
Writing ····························································································.050
Workshop ·························································································.051
Unit 6 Operate Legally ···········································································.052
Warming-up ·······················································································.052
Listening ··························································································.053
Reading ····························································································.054
Speaking ··························································································.060
Writing ····························································································.060
Workshop ·························································································.061
Unit 7 Market Your Products ···································································.062
Warming-up ·······················································································.062
Listening ··························································································.062
Reading ····························································································.064
Speaking ··························································································.070
Writing ····························································································.071
Workshop ·························································································.072
Unit 8 Optimize Your Site ·······································································.073
Warming-up ·······················································································.073
Listening ··························································································.074
Reading ····························································································.074
Speaking ··························································································.080
Writing ····························································································.082
Workshop ·························································································.083
目 录
VII
Unit 9 Fulfill Your Orders ········································································.085
Warming-up ·······················································································.085
Listening ··························································································.086
Reading ····························································································.086
Speaking ··························································································.094
Writing ····························································································.095
Workshop ·························································································.096
Unit 10 Maintain Your Customers ····························································.097
Warming-up ·······················································································.097
Listening ··························································································.098
Reading ····························································································.099
Speaking ··························································································.104
Writing ····························································································.105
Workshop ·························································································.105
参考文献 ·······························································································.107