《商务英语教师学养丛书:商务话语·篇章与语境》为国内首次原版引进。具有前沿性、代表性、学术性、权威性等特点,是提升广大商务英语师生教研和学习能力的最佳参考书。《商务英语教师学养丛书:商务话语·篇章与语境》以下主题:商务英语理论、商务语言、商务翻译、研究方法、课程设置、专用英语。
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ANNA TROSBORG / POUL ERIK FLYVHOLM JORGENSEN
Introduction
VIJAY K. BHATIA
Genres in Business Contexts
POUL ERIK FLYVHOLM JORGENSEN
Constructing Business Messages:From Context to Message Production
KARIN SODE
Relevance and Coherence in Decision-Making Meetings
BRITT-LOUISE GUNNARSSON
The Organization of Enterprise Discourse
MARIA ISAKSSON
Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging
Business Genre
CELINA FRADE
Asymmetries in the Negotiation of International Contracts in Brazil ANNA TROSBORG / POUL ERIK FLYVHOLM JORGENSEN
Introduction
VIJAY K. BHATIA
Genres in Business Contexts
POUL ERIK FLYVHOLM JORGENSEN
Constructing Business Messages:From Context to Message Production
KARIN SODE
Relevance and Coherence in Decision-Making Meetings
BRITT-LOUISE GUNNARSSON
The Organization of Enterprise Discourse
MARIA ISAKSSON
Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging
Business Genre
CELINA FRADE
Asymmetries in the Negotiation of International Contracts in Brazil
AKIKO OKAMURA
What Do You Call Your Colleagues? Address-Forms in Cross-Cultural Communication
ANNA TROSBORG / PHILIP SHAW
Acquiring Prescriptive Business Pragmatics:The Case of Customer Complaints Handling
PHILIP SHAW / OFELIA A. PALERMO / PAUL GILLAERTS /
J. PIET VERCKENS / MIDORI SHINOHARA / EVERETT JACOBS
Prescriptive Business Pragmatics:How Valid Is It across Cultures?