《21世纪大学实用行业英语综合教程》融多种行业专业基础知识于一册，由14单元组成，涉及1个热门行业领域：市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用，以及企业发展起重要作用的人力资源、公共关系、企业文化等。每个单元涉及一个独立的主题，并围绕该主题安排教学内容和设计训练任务。每单元分为9大部分。

科信源图书专营店是位于全国最大的图书批发市场北京西南物流图书批发中心的线下实体批发店铺，因图书品种繁多，数据庞大，大部分图书内容信息并没有得到完善的编辑，恳请请您谅解，我们现在正以十二分的速度及努力编辑完善着我店每一本图书的内容信息。如果读者对某本信息不完善的图书感兴趣，可以放心大胆购买，我店承诺7天无理由退换货，来回运费我们承担！线下实体批发店铺科信源图书专营店值得您信赖！

科信源图书专营店是位于全国最大的图书批发市场北京西南物流图书批发中心的线下实体批发店铺，因图书品种繁多，数据庞大，大部分图书内容信息并没有得到完善的编辑，恳请请您谅解，我们现在正以十二分的速度及努力编辑完善着我店每一本图书的内容信息。如果读者对某本信息不完善的图书感兴趣，可以放心大胆购买，我店承诺7天无理由退换货，来回运费我们承担！线下实体批发店铺科信源图书专营店值得您信赖！

Unit 1 Marketing市场营销
Text A Marketing Basics
Text B SWOT Analysis——the First Step of Success in Marketing
Text C Happy Clients Bring More Business
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 2 Chain Operation连锁经营
Text A Operation of Chain Stores
Text B Franchising
Text C Case Study—Stein Mart
Oral Practice Unit 1 Marketing市场营销
Text A Marketing Basics
Text B SWOT Analysis——the First Step of Success in Marketing
Text C Happy Clients Bring More Business
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 2 Chain Operation连锁经营
Text A Operation of Chain Stores
Text B Franchising
Text C Case Study—Stein Mart
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 3 International Trade国际贸易
Text A An Introduction to International Trade
Text B Gains from Trade
Text C Exporting—An Overview
Oral Practice
Mini—Project
Phrases&Terms
Surting the Inter
Video Clip

Unit 4 Logistics物流
Text A Overview of Logistics
Text B Components of a Logistics System
Text C How Does Third—party Logistics Work？
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 5 E—merce电子商务
Text A Introduction to E-merce
Text B Mobile Commerce
Text C Amazon Case Study
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 6 Advertising广告
Text A Introduction to Advertising（Ⅰ）
Introduction to Advertising（Ⅱ）
Text B Types of Advertising
Text C Brand Loyalty Case Study—Coca—Cola Can Change Up
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 7 Financial Accounting财务会计
Text A Introduction to Accounting
Text B Cash Flow
Text C Internal Control
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 8 Hospitality and Tourism酒店业与旅游业
Text A The Changing Hospitality Industry
Text B Ecotourism
Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 9 Laws and Ethics法律与伦理
Text A International Commercial Law
Text B Anti-piracy Measures
Text C Managing the Challenges of the Protection of Intellectual Property Rights
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 10 Applications of Information Technology信息技术的应用
Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）
Security and Privacy Challenges in Cloud Computing Environments（Ⅱ）
Text B Social Network—Facebook
Text C The Smartphone Information Revolution
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 11 Human Resources人力资源
Text A Functions of Human Resources Management
Text B External vs Internal Recruitment
Text C Case Study—Cabi Manufacturer Improves Efficiency with Automated Workforce Management
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 12 Public Relations公共关系
Text A Public Relations Basics（Ⅰ）
Public Relations Basics（Ⅱ）
Text B Learning to Use PR Functions
Text C The Past and Present of Public Relations
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 13 Organizational Culture企业文化
Text A Organizational Culture
Text B Culture：Your Environment for People at Work
Text C Measuring Organizational Culture（Ⅰ）
Measuring Organizational Culture（Ⅱ）
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip

Unit 14 Setting Up Your Own Business创业
Text A Thinking of Starting a Small Business？
Thinking of Starting a Small Business？
Text B Ten Simple Rules for a Successful Start-up
Text C Tips to Get Rich Young
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Glossary