《国际商务系列教材：现代营销学（英文版）》涉及市场营销的各相关方面，共十四章，包括市场营销概念、买方行为、市场营销环境、市场研究、品牌化、定价、促销、广告、市场营销计划、全球市场营销、数字营销和社交媒体等。

Chapter 1 Get to Know Marketing
Chapter 2 Buyer and Buyer Behaviour
Chapter 3 Marketing Environment
Chapter 4 Segmentation， Targeting and Positioning
Chapter 5 Marketing Research
Chapter 6 Product， Branding and Packaging
Chapter 7 Pricing
Chapter 8 Distribution Channels
Chapter 9 Promotion and IMC
Chapter 10 Advertising & Public Relations
Chapter 11 Personal Selling & Sales Promotion
Chapter 12 Strategic Marketing Planning
Chapter 13 Global Marketing
Chapter 14 Digital Marketing and Social Media
References
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