《21世纪大学实用行业英语综合教程教学参考书》融多种行业专业基础知识于一册，由14单元组成，涉及1个热门行业领域：市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用，以及企业发展起重要作用的人力资源、公共关系、企业文化等。
Unit 1 Marketing 市场营销
Text A Marketing Basics
Text B SWOT Analysis —— The First Step of Success in Marketing
Text C Happy Clients Bring More Business
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Intemet
Video Clip
Unit 2 Chain Operation 连锁经营
Text A Operation of Chain Stores
Text B Franchising
Text C Case Study —— Stein Mart
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Internet
Video Clip
Unit 3 International Trade 国际贸易
Text A An Introduction to Intemational Trade
Text B Gains from Trade
Text C Exporting ——An Overview
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Internet
Video Clip
Unit 4 Logistics 物流
TextA Overview of Logistics
Text B Components of a Logistics System
Text C How Does Third-party Logistics Work?
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Internet
Video Clip
Unit 5 E-commerce 电子商务
Text A Introduction to E-commerce
Text B Mobile Commerce
Text C Amazon Case Study
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Intemet
Video Clip
Unit 6 Advertising 广告
TextA Introduction to Advertising （Ⅰ）
Introduction to Advertising （Ⅱ）
Text B Types of Advertising
Text C Brand Loyalty Case Study —— Coca-Cola Can Change Up
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Intemet
Video Clip
Unit 7 Financial Accounting 财务会计
Text A
TextB Cash Flow
Text C Internal Control
Oral Practice
Mini-Project
Phrases & Terms
Surfing the Internet
Video Clip
Unit 8 Hospitality and Tourism 酒店与旅游业
Text A The Changing Hospitality Industry
Text B Ecotourism
Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers
Oral Practice
Mini-Project
Phrases & Terms
Surfing the lntemet
Video Clip
Unit 9 Laws and Ethics 法律与伦理
Text A International Commercial Law
Text B Anti-piracy Measures
Text C Managing the Challenges of the Protection of Intellectual Property Rights
Oral Practice
Mini-Project
Phrases & Terms J
Surfing the Internet
Video Clip
Unit 10 Applications of Information Technology 信息技术的应用
Text A Security and Privacy Challenges in Cloud
Computing Environments （Ⅰ）
……
Unit 11 Human Resources 人力资源
Unit 12 Public Relations 公共关系
Unit 13 Organizational Culture 企业文化
Unit 14 Setting Up Your Own Business 创业
To extend the middle class tax cuts right now.
Transcript：
Obama， House Speaker Take Positions on Budget Before Negotiations Fresh from his election victory， President Barack Obama sounded conciliatory Friday-inviting congressional and business leaders to the White House next week to begin discussions on a deficit reduction plan. The President said he is open to all ideas， but pushed back against any plan that relies solely on spending cuts to reduce the nation's debt.
"We can't just cut our way to prosperity. If we're serious about reducing the deficit， we have to combine spending cuts with revenue， and that means asking the wealthiest Americans to pay a little more in taxes，" said Obama.
Republicans say tax hikes on the wealthy would result in massive job losses. Speaking an hour before the President， House Speaker John Boehner said he would support some revenue increases as part of overall tax reforms. But the Republican congressional leader wants to extend the deadline for negotiations to work out differences.
"2013 should be the year we begin to solve our debt through tax reform and entitlement reform， and I'm proposing we avert the fiscal cliff together in a manner that insures that 2013 is the year that our government finally comes to grips with the major problems that are facing us，" said Boehner.
Automatic tax increases and drastic cuts to defense and domestic spending kick in January 1，2013 unless Congress is able to craft a plan to reduce the nation's nearly $16-trillion debt.
After campaigning for months on allowing tax cuts to expire only for wealthy Americans，Obama said the time for "drama and negotiations" is over.
……
精品教材 更多
